I Heart Madewell

I have a few of their pieces and love them all; reasons being that they're simply made well (no pun intended) and oh so comfortable! They only make women's clothing and up until recently they didn't even have an online shoppe. And now Alexa Chung is designing for them. I couldn't think of a better person to represent Madewell since her fashion sense and quirky personality is the reflection the brand's identity.